The new Iphone

As many of you know, Apple has recently released the new iPhone 5 available in two models- the iPhone 5C and 5S.  Starting at $99, the lower end iPhone 5C differs from the 5S in that it comes in various bright colors, has an A6 processor (versus an A7), and lacks the fingerprint identity sensor that the 5S so proudly boasts. The 5S sports the classic, elegant colors (silver, gold white) and starts at $199.

Once these make their way into the hands of consumers, will a social hierarchy develop within iPhone users? My guess is yes. Apple needs to be careful not to ruin the social reasons people would buy the 5S for.  This will be interesting to see develop in the near future.