Oreo's Latest Ad

I was browsing Adweek.com when I came across this new advertisement for Oreo's:

I found this advertisement highly entertaining, and while somewhat inappropriate, it was refreshing to see a commercial take a different route during the holiday season.  What was even more interesting is that "Cookie Balls" are not a product sold by Oreo's, but according to the Internet, a ball of cream cheese rolled in crushed Oreo's and then dipped in chocolate.  I can't say that I've seen a company advertise for something their product can be used for rather than the product itself.  With the myriad of cheesy, emotional holiday ads, an advertisement rapping about balls was very welcome.  While I don't feel suddenly induced to purchase Oreo's, the song has been stuck in my head for quite some time now.  This is another great example of creative advertising by The Martin Agency.