In the digital world, marketing is constantly changing along with our assumptions and impressions. According to growthhackers.com
"Online marketing is undergoing rapid changes in response to near realtime feedback loops that reveal the effectiveness of marketing programs. Rapid testing, iteration/optimization and aggressive scaling of things that work define an effective customer acquisition approach today. While all marketers are becoming more agile, the growth hacking community is focused on extreme agility and using all available levers to drive sustainable growth."
There are many different ways to utilize growth hacking, whether it be through email receipts, content creation, or SEO Strategy, there is a plethora of ways to build your business digitally. Growthhackers.com provides a forum where fellow growth hackers can provide tips and tricks to other digital marketers. Jimmy Daly recently submitted a post regarding email receipts and how to utilize them as a marketing tool. Jack Dorsey, co-founder of twitter recently posted his idea on email marketing:
“What if we see the receipt more as a publishing medium — a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with?”
Unfortunately, email receipts tend to be huge missed opportunities. Daly offers several ways email receipts could result in a little extra revenue:
1. Include a call to action
2. Partner up with another store
3. Lead customers to a retail location
4. Offer partnered ads
5. Link a referral program
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